Investing in a pair of good tires for your car or ATV is a solid investment. Why cheap tires do have a lower impact on your wallet when it comes to performance, they are usually not suitable for most cases.
Consecrated brands like Pirelli, Michelin, or Goodyear invest huge amounts of money each year to develop tires that can perform in any kind of weather. The most important criteria to choose a manufacturer is to check the breaking rating in wet conditions and on snow.
When it comes to ATVs, things are a little different. For ATVs, tires have a different rating, it explicitly states if they are for sand, mud, or all-terrain. Each type of these tires is guaranteed to perform well in those conditions and underperform in all the other.
For good overall performance, a suitable choice is all-terrain tires. These ATV all-terrain tires are the best compromise when it comes to performance. They perform adequately in the sand, mud, and other surfaces. Keep in mind that they do not excel but perform admirably. Be sure to buy the best all-terrain ATV tires and not a cheap option, something premium will last longer and be better overall.
If most of the time the ATV rides in the sand, then buying dedicated ATV sand tires is logical.